
LIFE BY DESIGN - NEXT AVAILABILITY 2022
Be the architect of your own happiness and success – live a life by design, not by default
Has your life got a life of its own? Careering ahead, going round in circles, or totally stuck, whilst you’re thinking “hang on, this isn’t what I want!”
It’s more common than you think; you’re certainly not alone. But it can feel lonely.
And so much can get in the way of making a change to make it change. Such as …
- Low confidence holding you back and questioning if you deserve more
- Self-doubt preventing you from taking action
- Perfectionism making you work long and hard
- People pleasing meaning you are prioritising others needs above your own
- Overthinking because you want something different, yet are also stuck
- Being unclear on what it is you actually want
- Knowing what you want, but not knowing what to do about it
- Life throwing you some serious curve balls and distractions
- Things changing – it was OK before and it isn’t now
- And maybe a bit of exhaustion from, well, all of the above and more
All of these things are real. I want you to embrace them rather than feel ashamed.
Let’s face it, if you believe everything you read on social, then you will feel like a gigantic failure because:
- Everybody has the same 24 hours in a day and Beyoncé makes it work
- Apparently 80/20 is good enough and you should know what that means
- The way to stop overthinking is to “just take action” according to some guru who has the time to spend an hour meditating as the sun rises
I don’t buy into any of that BS and you shouldn’t either.
You want improvement for yourself – and you deserve to have it!
Why I “get it”
Over 25 years ago I started my career in banking with great ambitions and a truck-load of energy after graduating from my second business and economics degree. I’d wanted to study psychology, but those around me thought I’d get a “better job” with a business degree (erm, hello people pleaser).
I climbed that corporate ladder quickly. Endless promotions and success stories. As I neared the end of my 20s I was at the level I’d aspired to be by the end of my career.
Everyone around me was either hugely proud and complimentary or sticking the knife in whilst whispering “what did she do to get that job?”
Whereas I was left thinking “is that it?” and “was it all worth it?”, along with “what the hell is wrong with people?!”
And then things started to change for me. The imposter moved in and told me I was a fraud, my confidence dipped, I became my own harshest critic, perfectionism became a coping strategy, and I was replaying conversations and events over and over wondering what people would be thinking of me. It was exhausting. And also my secret.
It led to over-working, neglecting my own needs, and being the person others thought I was whilst I was slowly crumbling inside. It was inevitable that I would burnout. And I did. Big time.
And with that came my catalyst for change. To follow my path, do what was right for me, irrespective of what it meant for others. I have zero regrets of making those changes – for me.
Today I’m here living life just as I’ve designed it, feeling content and fulfilled, and with a whole stack of qualifications and depth of experience to help you find and achieve what you really want.
My words of wisdom from this experience …
Live your life by design. Not by default. Not by someone else’s design.
Your life, your design, your happiness.
How Does This Programme Help You?
- Clarity – really understanding what life by design means to you, why it’s important, and why you should go for it
- Confidence – getting the right foundations in place to give you the confidence needed to build what you want in the way that’s right for you
- Connection – connecting with like-minded people that have your back, inspire you, encourage you, and offer plenty of food for thought
- Courage – enabling you to draw out the strength, energy and grit to take that next step towards your future
- Accountability – enhancing the likelihood of your success with some in-built accountability to yourself and one another
The entire focus is to move you from feeling stuck to gaining momentum, from low confidence and self-doubt to soaring self-belief, from exhaustion to being energised, from feeling deflated to being motivated, from a sense of isolation to feeling connected and understood… to you confidently and courageously being the architect of your happiness and fulfilment.






Are you ready to secure your place on LIFE BY DESIGN?
If you’re already committed and want to sign up ASAP, just click the button.
Life By Design – Is It For You?
If you’ve read this far, the words are resonating, and you’re keeping going, it’s highly likely this programme is going to hit the spot for you.
It’s for women of any age, from any background, in any job, with any marital or parental status – you are all welcome. This is a fully inclusive and judgement-free space.
You don’t need to overthink “your situation” because we will all come to it from a different perspective and a unique set of circumstances.
The critical point is that you are passionate about creating your ‘life by design’ and genuinely interested in sharing that journey with other like-minded women.
What Does The Programme Involve?
In a nutshell:
- 12 women*
- 6 weeks, 6 modules, 6 group coaching sessions
- Self-reflection, clarity and action in abundance
- Building confidence and momentum for transformation
- And the option of a VIP version
* Female only – the October/November 2021 programme is being run as a female-only group. If you are interested in future mixed gender groups, please register your interest by emailing me.
And here’s the nitty-gritty
Week By Week
We’ll be getting to know each other and how we collectively get the most from the programme, understanding what life by design really means, setting some meaningful intentions, preparing ourselves for obstacles, and getting fired up for what’s ahead.
It’s time to get stuck into the powerful stuff and explore your values, those things most important to you. We’ll be assessing what they are for you, how aligned you currently are to them, and discovering what adjustments you want to make for your life by design.
You have them in abundance, but likely don’t recognise them. We’ll be using your Strengthscope report and other insights to get under the skin of what brilliance you bring to your life and how that energises and motivates you (or not), and learning what to do with that information.
Getting absolute clarity on what brings you the most joy in life and working out how to get more of it is a game-changer. It’s harder than you think and I promise you this ain’t ‘fluffy’. This is about getting you to the very top of your to-do list every single day.
It’s time for you, the architect of your life, happiness and fulfilment, to step into design territory. You’ll be taking everything you already know and all the things you’ve discovered to answer the question you’ve been asking yourself. You’ll likely put up resistance, but you’ve got this, and we’ve got you.
Where design becomes build, and accountability and momentum play their part. This is when collective courage inspires action. We’ll be doing what it takes to give you the very best chances of lifting your design off the page and into a transformed reality.
- We meet for 6-weeks at the same day and time each week – Tuesdays, 18.30 – 20.30
- We start on Tues 26th October 2021 and run through to Tues 30th November
- Time zones for anyone outside the UK – 26th Oct time is BST, thereafter GMT







Committed to Giving You Value
Life By Design Programme
- 12 hours of dedicated time with me, Executive and Leadership Coach, Nutritional Therapist and bestselling author – committed to you and your results
- Curated content specifically chosen to encourage reflection and action, without the overwhelm
- Access to all this content for 6 months in total in a private online portal
- Your own Strengthscope psychometric report and the knowledge and tools to turn it into action
- Plus a little welcome pack to get you started (but that stays a secret!)
VIP Version
- 2 x 1-2-1 coaching sessions with me
- That’s 2 x 60-min video calls where we get laser focused on you
- The dedicated time to get my eyes and ears on your life by design
- And the extra accountability to enhance your chances of success further
Your Programme Guide
The Formal stuff
- Over 20 years as a successful business leader in financial services. Leading large numbers of people through change was my passion and specialism.
- Even more years of coaching, mentoring and developing people to be their best in high pressure, fast-paced and commercially focused environments.
- An accredited coach and qualified nutritional therapist with a keen interest in people following their own path, being their absolute best, enjoying great wellbeing, and avoiding the peril of burnout.
- Bestselling author of ‘Have It All Without Burning Out’.
The Not So Formal Stuff
I’m a down-to-earth Lancashire lass, and love spending time with my four-legged side-kick, friends, and family. I also enjoy being in the great outdoors, and am spoiled to live with some spectacular countryside on my doorstep.
There’s really nowhere in the world that rivals home. I’m a pretty simple creature, and would always choose a cosy café lunch over a fancy dinner, a cuppa over a glass of wine, casual over fancy, flats over heels, and country over city.
Café meet-up anyone?

Brass Tacks Time – What’s Your Investment?
I am looking to give you amazing value on these group programmes along with flexibility on how you pay.
All prices are inclusive of VAT.
3 x payments of £199*
Or
1 payment of £547, attracting a pay in full discount of £50
3 x payments of £349*
Or
1 payment of £997, attracting a pay in full discount of £50
* 3 payments timing – 1st payment on booking, 2nd on 22nd Oct, 3rd on 15th Nov.
Read the Life by Design T&Cs I know it’s boring (yawn, yawn), but they are important. We will email to ask for your written confirmation to these terms and conditions as part of confirming your place on the programme.






Are you ready to create your LIFE BY DESIGN?
Working on yourself might seem daunting, but it’s actually liberating!
Frequently Asked Questions
Group Coaching involves bringing together a collection of individuals who share a common interest, but whom each have individual goals and objectives related to that interest. The power of the group comes from a facilitative approach that leverages the knowledge, experience and resources of the entire group to enable each individual to meet their goals.
Strengthscope is a psychometric tool, based on positive psychology, that can help give you a deeper understanding of your strengths and the things that energise you. At the right time in the programme you’ll be asked to complete an online questionnaire from which you’ll receive your own personalised report. You can find out more about the Strengthscope tool in this blog.
The programme is grounded in the concept of adult learning, meaning that you are responsible for drawing from the sessions what is useful for you, and then embedding any learning, taking time to reflect, and take the action that is most helpful for you. There will be suggested activity between sessions, but no-one will be checking homework. It’s really down to what works for you.
The sessions are 2-hours long and you might want to put an hour or two aside during the course of the week for reflection, action, or practice. Just think of it like a new Netflix series that you’ll get through in 6-weeks!
Ideally everyone will attend every session. This is how we quickly create a depth of connection that can serve everyone during the course of the programme. This programme is an investment in you and my hope is that you can keep it at the top of your priority list. However, we do know life happens, so we are part-recording the sessions so you can watch on replay should you miss something, or even want to watch it again. Part-recording simply means that we’ll record the section that offers educational information and guidance, but not the section where people may be sharing something personal.
The sessions for this programme are delivered virtually on Zoom.
We ask everybody in the group to respect confidentiality. This forms part of your terms and conditions, and we will spend time in the first session creating our commitments to the group.
This particular instance of the programme has been set up as female only, reflecting the demand for this subject from women. For certain topics, keeping the group to one gender can help facilitate more open discussion. Other group programmes will be mixed.
This will almost certainly be the case as we’re all unique and bring with us our differences. What we will have in common is our interest in the core topic being covered within the programme. I would argue that the difference will be helpful as we will be able to draw on more experiences.